Just when you thought the Cubs couldn't become a bigger laughingstock,
they became the butt of many jokes Monday when they
introduced their first official mascot in modern history -- Clark, a "young, friendly
Cub" who wears his baseball cap backward, will welcome and entertain fans as
they enter crumbling Wrigley Field to watch Triple-A baseball on the North Side.
"The Cubs are thrilled to welcome Clark
as the team's official mascot," Cubs senior director of marketing
Alison Miller said in a statement. "Clark is a young, friendly Cub
who can't wait to interact with our other young Cubs fans. He'll be a
welcoming presence for families at Wrigley Field and an excellent
ambassador for the team in the community."
Great, so Clark
is supposed to be a family-friendly mascot. He can start by putting some
damn pants on. As far as I know, only
Donald Duck gets away with the whole
shirt-but-no-pants combination. How would you like it if the first person
you saw when entering the ballpark was a deranged bear with no pants on?
That sounds about as appealing as watching the Cubs bullpen attempt to
protect a one-run lead. It's enough to make you put a gun in your mouth
and blow your brains out.
You can always count on Deadspin.com
to seize on something this like this. Their article referred to Clark as
"a nightmarish, perverted furry." They went on to challenge
their readers to "do something horrible" to Clark. Deadspin's
readers delivered,
coming up with several images that were decidedly not family-friendly. I wonder how Cubs marketers feel about that.
Can't wait until the crosstown series in May. I hope
Southpaw, the White
Sox mascot, punches Clark right in his exposed crotch.
Interesting read about Clark the Cub from my former college classmate, Will Leitch:
ReplyDeletehttp://www.sportsonearth.com/article/66607386/
Comcast SportsNet aired the "wrong" version of Clark on its newcast in the Washington D.C. area:
ReplyDeletehttp://deadspin.com/comcast-sportsnet-airs-our-version-of-cubs-mascot-with-1501633812
What's really terrible is the anchorwoman says something about Clark "being ready to interact with kids" at the precise moment the disturbing imagery appears on screen.